Free Team Stores: Outfit Your Team and Fundraise Without the Hassle
It starts with a group chat message: “Send me your kid’s size by Friday.” Twelve replies come back — four are wrong, three never arrive, and someone asks if they can pay you “at the next game.” By the time the order goes in, you have fronted eight hundred dollars and become a part-time accounts department. A team store deletes this entire job.
How a team store works
A team store is a free online shop stocked with your team’s custom gear. Once your designs are approved (starting with the usual free 24-hour mockup), the store gets built with your items in it, and you share one link with your team. From there it runs itself: players and parents browse, pick their own sizes against real garment-measurement charts, and pay for their own orders at checkout. Nobody collects sizes in a spreadsheet. Nobody fronts money. Nobody chases the last three payments through the group chat.
The sizing problem solves itself too
The store shifts sizing from the coach to the family — where it belongs, since the parent standing next to the player picks better than a guess in a spreadsheet ever will. Each item links to garment-measurement size charts, and for teams that want certainty, a free sizing kit before the store opens lets players try real samples first. (The sizing guide explains why garment measurements beat guessing.)
Turn the uniform budget into a fundraiser
Here is the part most coaches discover late: add a small team markup to store items, and the difference goes back to your program. Spirit wear is the classic version — every hoodie a grandparent buys puts a few dollars toward tournament fees — but it works on any item. The uniform line in your budget stops being pure cost and starts paying some of its own way.
What goes in the store
Anything in your team’s design language: the game uniforms themselves, plus warmups, shooting shirts, hoodies, quarter-zips, bags, and socks — all sublimated to match. Families buy the optional extras they actually want instead of the coach guessing demand. Browse gear ideas on the sport hubs: basketball, soccer, baseball, and football.
Frequently asked questions
What is a team store?
A free online store for your team where players and parents browse your custom gear, pick their sizes, and pay on their own.
Does a team store cost anything to set up?
No. Capra team stores are free — you approve the designs, the store gets built, you share the link.
Can a team store raise money for our program?
Yes. An optional team markup on store items goes back to your program.
How do parents order the right size?
Items link to garment-measurement size charts, and a free sizing kit before the store opens lets players try real samples.
Want a store for your team? Start with a free design mockup in 24 hours — the store comes free with it.